Brand Design

Linji was a small-batch chili oil brand I created and operated while living in Denver, Colorado, where I served as the maker, designer, and sole owner. I developed the recipe, handled all aspects of production, and designed the visual identity—including the logo, packaging, and marketing materials—to reflect a bold, handcrafted aesthetic. I built the brand from the ground up, overseeing everything from sourcing ingredients and managing inventory to selling at local markets and online. Linji was a passion-driven project that combined culinary creativity with thoughtful design and hands-on entrepreneurship.